ArcLight Cinemas Boston - Marketing Director

ArcLight Cinemas opened its 11th location in Boston in the fall of 2019.  We created a whole new creative campaign for the launch.  We took our time to get to know the city and its fantastic community of makers and creators.  We hosted three dinners to introduce ourselves to our new Boston friends.  We worked with local culinary partners to create limited edition popcorn spices and we sampled them from our popcorn cart.  We capped off the grand opening with the Boston premiere of "Uncut Gems" with Adam Sandler, Kevin Garnett and directors Josh and Benny Safdie.

ART from the ashes - Marketing & PR Director/Event Producer

ART from the ashes  (AFTA) is an LA based 501(c)(3) non-profit organization whose mission is to support communities that have been devastated by natural disasters by providing a cathartic avenue of healing through art.  Our small but mighty team does everything from soup to nuts.  We collect materials and we haul them in a truck.  We also clean up nicely and put on spectacularly curated and designed exhibitions with art of all mediums, created with these emotionally charged reclaimed materials. 


Since 2007 AFTA has produced eleven full scale exhibitions and one cross country collaborative initiative to raise funds and awareness.  


For a filmic overview of what we do, go here.

Station To Station - Talent Producer

Station to Station was a life altering, cross-country experience, which brought music, art and artisanal craftsmanship to nine cities across the US.  Curated by Doug Aitken and sponsored by Levis, Station to Station produced pop up "happenings" in Brookyln, Pittsburgh, Chicago, Minneapolis, Winslow, Santa Fe, Barstow, Los Angeles and Oakland.  Musicians Patti Smith, Beck, Cat Power, Jackson Browne, Mavis Staples and Thurston Moore joined artists Olaf Breuning, Sam Falls, Liz Glynn, Ernesto Neto, Urs Fischer, Kenneth Anger and more to bring a once in a lifetime experience to all who attended.


For my first hand account of STS, visit here: and follow me with Art Nerd from NYC to Chicago to Oakland.

© 2023 by Nicola Rider. Proudly created with